One of four prospectus covers
Monday evening saw the public launch of Sussex’s refreshed brand and visual identity. Our web users now see a striking new-look external home page and new-look undergraduate prospectus 2017 web pages.
The Digital and Creative Media team within Student Recruitment and Marketing have led on the changes to the online look and feel.
Head of Digital and Creative Media, Mark Tobin, said: “We knew there was plenty that was strong about the Sussex visual identity. Rather than dismantle, we wanted to build on what we had.
"The logo remains, albeit stronger and more visible. The colours remain, but modernised to resonate with today’s audience. Typefaces used by us for decades also stay – one a classic font, the other specially created and unique to the University.
“What’s new is a confident, clean identity: one that puts ideas, creativity and language at the centre of the communication.
"We now have a visual approach that always places the University at the heart of the communication, but allows the many, varied, and valued personalities of individual departments and schools to come to the fore.”
Visitors to the website can now see the 2017 undergraduate prospectus – both in print and online – showcasing the new visual design. The new-look homepage carries the new logo, and features strong new photography.
Marcus Williams, Director of Student Recruitment, Marketing and International Affairs, said: “This is the start of a process. Over the next three years, we will continue to redevelop our online presence and external-facing web pages with the aim that – by 2019 – our website will be very different to how it looked in 2015.”